Achieve 44x ROI in 4 months With SMS just like Bulksupplements

85k

SMS subscribers
within 4 months

$853k

Revenue
from SMS

SMS campaign of sales paid a full year of Recart

Learn how this health and wellness brand leveraged two mobile channels using Recart to communicate with their mobile shoppers in a direct and personalized way - cutting through the noise of other digital channels.

Download this case study for more tips you can use to achieve this level of success with SMS marketing.

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The Challenge

Bulksupplements needed a way to engage with global mobile shoppers using direct and personalized communication on the channels with the highest engagement. They wanted to achieve this without having to set up campaigns on multiple tools and have all results and insights in one convenient place for better retargeting.

The Solution

Advanced segmentation for subscription: Based on the geolocation of the audience, the subscription strategy was broken into two parts - using SMS popup for the US audience that achieved 85k subscriptions and Messenger for the rest of the world.

Automated flows: Set up on both the channels to enable timely as well as contextual engagement of subscribers as they progress in their journey with the brand.

Once-off campaigns: Complementing, timely and sale-led campaigns were sent via SMS, and relationship-building and engaging campaigns were created for Messenger.

Optimization: A dedicated Recart Customer Success Manager provided guidance to achieve the best results and continually optimize all stages of the campaigns, from collecting subscribers to converting customers based on Recart insights.

“The growth is strong as we get around 300 new subscribers a day. We are in such a transition period right now as we hired someone to oversee the growth of these channels and think that the growth will be even stronger after they have a chance to review our current setup and messages”

Jim Denlinger, Digital Marketing Strategist