BulkSupplement’s Shopify store was generating 50% of its traffic from mobile devices so it was critical to find a mobile channel to engage its customers.
It tested various mass communication marketing channels and ran ads to retarget mobile shoppers without much success. This left it searching for a new strategy that was a surefire way to reach its audience where they were the most active.
BulkSupplements was new to SMS marketing and needed a solution to quickly convert mobile visitors to subscribers and engaged them immediately.
With the help of Recart’s Customer Success Manager (CSM), it implemented a custom-made SMS marketing strategy.
The plan consisted of four primary tactics:
To build its SMS subscribers, BulkSupplements and Recart replaced a two-form pop-up (top) — that displayed on both desktop and mobile — with separate two-step pop-ups (bottom).
After collecting email addresses on mobile, the second step contained what’s known as two-tap SMS capture:
To greet subscribers and give them an opt-in journey to remember, BulkSupplements sent a three-step Welcome Flow.
To optimize spend and prevent sending too many texts, each contained a conditional split to exclude anyone who either made a purchase or had items in their cart onsite.
Recovering abandoned carts via SMS automation is one of the critical sales drivers for ecommerce brands — this was true for BulkSupplements.
Recart assisted Bulksupplements in setting up an SMS abandoned cart recovery campaign, sending automated cart reminders with time-sensitive discounts on the cart total.
Find out how Recart can drive incremental revenue, acquire new customers, and increase your reorders + retention.
Schedule a 30-minute demo. If we’re the right fit, we’ll set-up everything during your trial — from pop-ups to automations to regular campaigns — all without charging you!
SMS has proven to deliver great open rates on promotional campaigns. This makes it the best way to keep engagement and momentum high with sales-driven messages.
The immediacy, relevance, and reliability of the channel helped Bulksupplements maximize its efforts when promoting sales, discounts, new launches, and other campaigns.
Take a look at three of the top promotional campaigns.