After steady growth in its first year, the brand needed an effective way to reach new customers.
Her Juice Bar used to rely exclusively on email marketing and social media, but that has come with some limitations and challenges.
With social media, it’s difficult to create personalized messages and offerings for such intimate products, and even more challenging to target the audience most likely to take action.
Her Juice Bar was new to SMS marketing and needed to collect SMS subscribers quickly.
With the help of the Recart Success Manager, it implemented a custom-made SMS marketing strategy to build an engaged first-party audience.
The strategy consisted of four primary tactics:
The first step was to use Her Juice Bar’s existing marketing channels to build its SMS subscriber list.
To enable this goal, Recart created a two-step website pop-up offering a 10% discount in exchange for an email address and a chance to upgrade to 15% off if they also subscribe to SMS.
Her Juice Bar also utilized direct-to-text technology to maximize subscriber growth. This method lets visitors opt-in using two simple clicks.
The opt-in journey doesn’t end when you’ve got a new subscriber. Sending a multi-part Welcome Flow is a non-negotiable next step.
Her Juice Bar’s Customer Success Manager (CSM) created a three-message SMS Welcome Flow to boost engagement and the likelihood of conversions:
Each contained a conditional split to exclude anyone who made a purchase or had items in their cart onsite.
Next, the team set up an SMS abandoned cart flow sent one hour after the user left something behind.
Through automation, these messages were only sent to subscribers who hadn’t purchased in the last 30 days to ensure the campaigns were cost-effective.
Find out how Recart can drive incremental revenue, acquire new customers, and increase your reorders + retention.
Schedule a 30-minute demo. If we’re the right fit, we’ll set-up everything — from pop-ups to automations to campaigns … even custom reporting and split tests.
Holiday campaigns usually perform well and Her Juice Bar was no exception with 33X ROI for Halloween and a whopping 49X ROI for Black Friday.
The promotional messages were short, to the point, and reflected the brand’s style and tone. They spoke to their customers like friends, making the messages conversational, personal, and trustworthy.
To build trust further, the campaigns also included real customer testimonials.