With Recart, luxury home fragrance brand Scentiment didn’t just scale their SMS — they mastered it. In just over a year, they’ve generated millions in SMS-attributed revenue, acquired hundreds of thousands of subscribers, and reached over 1,500x ROI on certain flows. Their agile messaging strategy and bold testing culture made SMS one of their most powerful revenue streams.

Known for crafting premium scents inspired by luxury hotels like Ritz Carlton®, 1 Hotel®, and Westin®, Scentiment has built a devoted customer base that values sensory experiences. Their product line includes high-end diffusers, candles, and room sprays that turn any space into a sanctuary.

Looking to deepen retention and stay top-of-mind with returning customers, Scentiment made the shift to SMS with Recart to deliver direct, delightful, and high-converting messages.

Scentiment's Goal

Looking to deepen retention and stay top-of-mind with returning customers, Scentiment made the shift to SMS with Recart to deliver direct, delightful, and high-converting messages.

The Challenge

Scentiment was already using SMS, but their platform couldn’t keep up. It lacked advanced automation, real-time tracking, and flexible list growth tools, limiting both scale and performance.

To grow faster, they needed a smarter solution: one with powerful automation, high-converting opt-ins like OneClick, and clear ROI insights. Recart became the performance engine Scentiment needed — transforming SMS into a primary revenue driver.

The Strategy

Recart gave Scentiment the tools to scale fast.

Think: smarter list growth, stronger automations, more effective campaigns, recovered lost revenue, and strategic hands-on support.

Together, these pillars created a tightly integrated SMS system that didn’t just send messages, it converted browsers and kept customers coming back.

Here’s how they did it:

List Growth: OneClick Opt-Ins

Recart’s optimized popups & OneClick for both email and SMS.

16.7% email opt-in rate / 22% SMS opt-in rate

Automated Flows (Performance by Flow Type)

Welcome Flow → 651x ROI

Abandoned Cart → 383x ROI

Abandoned Checkout → 532x–923x ROI

Browse Abandonment → 119x–343x ROI

SMS Campaign Performance

ROI: 23x overall average

Send cadence: every 1–6 days, with intentionally irregular timing to avoid predictability

Messaging style: timely, humorous, bold, aligned with real-time trends

“Our ROI on SMS automations is simply unheard of. These numbers are why we doubled down.”

Joseph Ayoub, Co-Founder & CEO of Scentiment

Top Performing Campaign Examples:

The Results

$18,429,170

in SMS Revenue With Recart

31,289

SMS Subscribers added last 30 days

$1.32M

Revenue from SMS in the Past 30 Days Alone

From 119x to 1,557x

Flow ROI Ranging

23x

Campaign ROI Average

“Recart didn’t just give us a better SMS platform — they gave us a revenue engine. From smarter automations to hands-on support, they helped us turn SMS into one of our most profitable channels.”

Joseph Ayoub, Co-Founder & CEO of Scentiment

Scentiment Surpasses Eight Figures in SMS Revenue with Recart

Scentiment Surpasses Eight Figures in SMS Revenue with Recart

Scentiment's Goal

The Challenge

The Strategy

Grow Your List
Keep More Profit

Scentiment Surpasses Eight Figures in SMS Revenue with Recart

Scentiment Surpasses Eight Figures in SMS Revenue with Recart

Scentiment's Goal

The Challenge

The Strategy

Grow Your ListKeep More Profit

Grow Your List
Keep More Profit