The Internet’s Biggest Look Inside How Brands Actually Message Their Customers

Our AI shopper subscribed to SMS lists from the biggest DTC brands, monitored phones for 12 weeks, and logged every campaign, send time, and discount.

The goal? To uncover how DTC brands actually use SMS - not just what they say they do.

In total, we captured 7,492 real popup experiences and analyzed over 30,000 follow-up text messages. Every message, campaign structure, and send pattern was reviewed to understand how brands are actually using SMS to engage subscribers.

"This report is power packed with actionable insights for DTC brands based on real data. We'll be implementing some of these tactics ASAP for the holiday season."

Chris Hoyle, Simple Modern

DTC Expert

What You’ll Learn