Simple Modern skyrocketed their SMS program with Recart, driving over $10M in attributed revenue and growing their list to 627,000+ subscribers, all while sustaining high engagement and customer satisfaction.

The Recart effect is real

On previous provider, it took 2 years to get to 90k SMS subscribers. On Recart, scaling to 410k took 11 months. That’s the power of 4x average opt-in rates.

Simple Modern

Simple Modern is a premium drinkware brand specializing in stylish tumblers, bottles, and accessories. Their commitment to quality and giving back (10% of profits donated to various charities) has earned them a loyal customer base.

As their brand scaled, they sought a more innovative SMS platform to match their ambitions. They chose Recart for its superior list growth tools, mobile-first designs, and ability to maximize subscriber engagement at scale.

The Challenge

Simple Modern needed to scale subscriber acquisition rapidly and create high-converting customer journeys. Their goal was to seamlessly capture mobile visitors and use SMS to drive repeat purchases, especially around seasonal campaigns.

They were looking for an agile and innovative partner to help them turn SMS into:

A major revenue channel

Support large seasonal campaigns

And build a deeper connection with their audience through smarter messaging and better subscriber experiences

"Yes, the tool is powerful — but what really sets Recart apart is the team behind it. They're not just smart, they're strategic partners who work like an extension of our team. Our SMS channel took off and fortunately we did it with people we trust, enjoy, and actually look forward to working with."

Chris Hoyle, Chief Marketing Officer at Simple Modern

The Strategy

Simple Modern initially focused on accelerating its list growth.

As they had hoped, they successfully accelerated their list growth by:

Applying high-converting, strategically timed popups

Accepting dedicated support for both implementation and strategy of their popups and advanced automation flows

And launching targeted campaigns that kept customers engaged all year long

For List Growth

Deployed Recart OneClick popups

Used 2FA-secured opt-in flows

Added mobile-first designs that maximized opt-ins — achieving up to 19% SMS capture rates

Automations

Welcome Flow: $7.35M revenue, 140X ROI.

Abandonment Flows: $260K revenue recovered, 41X ROI on abandoned cart flow.

Order Updates & Custom Triggers: 48X ROI by delivering personalized experiences.

Campaigns

Black Friday + Cyber Monday: Highest single-campaign ROI (93X and 48X, respectively).

Spring Cleaning and Galentine’s Sales: 13.7% CTR on seasonal promos.

Harvest Launch: $145,014 revenue with a 48X ROI.

The Results

627,588

Total Subscribers

$10,130,075

Total Revenue

77X

Average Automation ROI

27M+

Total SMS Sent

19% opt-in rate

Best performing Pop-up

1191X

Best Single SMS ROI

"I don't want to think about where our SMS subscriber growth would be without the Recart. It's been essential to rapidly growing that channel."

Chris Hoyle, Chief Marketing Officer at Simple Modern

Simple Modern’s SMS Goldmine: 627K Subscribers & 8-Figure Sales

How Simple Modern Captured 627,000 Subscribers and Generated Eight-Figures in Revenue Through SMS Marketing

The Recart effect is real

Simple Modern

The Challenge

The Strategy

Grow Your List
Keep More Profit

Simple Modern’s SMS Goldmine: 627K Subscribers & 8-Figure Sales

How Simple Modern Captured 627,000 Subscribers and Generated Eight-Figures in Revenue Through SMS Marketing

The Recart effect is real

Simple Modern

The Challenge

The Strategy

Grow Your ListKeep More Profit

Grow Your List
Keep More Profit