The Wellness Company: Turning SMS Into a 7-Figure Channel in Just 30 Days

Over seven figures in SMS revenue in 30 days
27,000+ new SMS subscribers
ROI on SMS Welcome Flow: 210X
15% of revenue comes from SMS
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The Wellness Company: Turning SMS Into a 7-Figure Channel in Just 30 Days

Over seven figures in SMS revenue in 30 days
27,000+ new SMS subscribers
ROI on SMS Welcome Flow: 210X
15% of revenue comes from SMS
Book a Demo

From startup to standout in record time, The Wellness Company transformed SMS into a revenue-generating powerhouse. Within 30 days, they exceeded $1 million in SMS revenue and gained over 27,000 subscribers, all by leveraging Recart’s SMS platform.

About the Brand

The Wellness Company offers a holistic health approach, including supplements, telehealth, and wellness programs. It was co-founded by a team of doctors and health advocates in response to a growing demand for accessible, trustworthy healthcare alternatives.

Their mission? To empower individuals to take charge of their wellness, independent of conventional systems.

The Challenge

As interest in wellness surged, so did competition. The Wellness Company needed to rise above the noise in a saturated market. They needed more than traditional methods like email marketing and paid ads. Inboxes are often ignored, and “banner blindness” is a consistent hurdle.

They needed a communication method that was direct, personal, and impactful.

“We realized we needed to optimize our SMS strategy. Everyone checks their texts, and messages feel timelier and more personal — but it has to be done right.”

That’s when they turned to Recart’s SMS marketing platform.

“With Recart, we didn’t just get an SMS tool — we got a revenue engine. The ROI speaks for itself.”

Strategy

To unlock the full potential of SMS, The Wellness Company partnered closely with a dedicated Recart SMS marketing expert. Together, they developed and executed a comprehensive strategy that included list growth, automated flows, and high-impact campaigns, transforming SMS into one of the brand’s most profitable channels.

List Growth
Mobile-first popup with an automatic 10% discount
Replaced “Continue Shopping” with “Apply Discount” button by implementing the Automatic Discount Application feature on the success page of the popup

The Result: A dramatic boost in conversions because the feature auto-applied the visitor’s discount code
Implemented Recart’s OneClick with a 10% discount for both mobile and desktop

The Result: Opt-in rates as high as 18.7% for email and 18.9% for SMS
Automations (over the lifetime)
Welcome Flow
Messages sent: 81,274
ROI: 210X
Reminder Flows
Day 1: Discount reminder
Day 2: Highlighted top products
Day 4: Urgency-driven final nudge
Reminder Flows
Abandonment: ROI 186X
Order & Receipt: ROI 73X
Fulfillment Notification: ROI 45X
Campaigns
Sent every 2–4 days
Medical Emergency Kit - 22X ROI
Field Kit Last Call - 13X ROI
The Results
27K+
New SMS subscribers in 30 days
+15.5%
CVR boost with Recart’s Automatic Discount Application
+12.9%
Increase in revenue per visitor (RPV)
Over Seven Figures
In 30 days from SMS
“We knew Recart could help us grow, but we didn’t expect to see over seven figures in SMS revenue in a month. SMS is now central to our growth strategy.”