BulkSupplement’s Shopify store was generating 50% of its traffic from mobile devices so it was critical to find a mobile channel to engage its customers.
It tested various mass communication marketing channels and ran ads to retarget mobile shoppers without much success. This left it searching for a new strategy that was a surefire way to reach its audience where they were the most active.
BulkSupplements was new to SMS marketing and needed a solution to quickly convert mobile visitors to subscribers and engaged them immediately.
With the help of Recart’s Customer Success Manager (CSM), it implemented a custom-made SMS marketing strategy.
The plan consisted of four primary tactics:
To build its SMS subscribers, BulkSupplements and Recart replaced a two-form pop-up (top) — that displayed on both desktop and mobile — with separate two-step pop-ups (bottom).
After collecting email addresses on mobile, the second step contained what’s known as direct-to-text SMS capture:
To greet subscribers and give them an opt-in journey to remember, BulkSupplements sent a three-step Welcome Flow.
To optimize spend and prevent sending too many texts, each contained a conditional split to exclude anyone who either made a purchase or had items in their cart onsite.
Recovering abandoned carts via SMS automation is one of the critical sales drivers for ecommerce brands — this was true for BulkSupplements.
Recart assisted Bulksupplements in setting up an SMS abandoned cart recovery campaign, sending automated cart reminders with time-sensitive discounts on the cart total.
Find out how Recart can drive incremental revenue, acquire new customers, and increase your reorders + retention.
Schedule a 30-minute demo. If we’re the right fit, we’ll set-up everything — from pop-ups to automations to campaigns … even custom reporting and split tests.
SMS has proven to deliver great open rates on promotional campaigns. This makes it the best way to keep engagement and momentum high with sales-driven messages.
The immediacy, relevance, and reliability of the channel helped Bulksupplements maximize its efforts when promoting sales, discounts, new launches, and other campaigns.
Take a look at three of the top promotional campaigns.
Explore the revenue-generating opportunities of SMS marketing for your Shopify store in 30 minutes.
See just how quickly we can create and manage a strategy that will grow your subscriber list, drive new customers, and improve retention.