NY&Co had a problem—four, actually. 

Their popups weren’t just ineffective; they were actively hurting email & SMS conversions. 

Recart was brought in to analyze NY&Co’s popup strategy, identify key areas for improvement, and optimize the experience for higher conversions

What we discovered were:

1. Hard-to-read, hard-to-use experience. If the customer has to work to subscribe, they won’t.
2. No full screen. If the popups can be closed accidentally by tapping below/above it, popups.
3. No phone number verification. If customers can subscribe with any number, it is a compliance risk waiting to happen.‍
4. Pushing visitors off the site. Instead of displaying the discount codes and converting customers, they were driving them away to their email inbox.

Subscriber Growth: Mobile & Email First Desktop Popups

During the test period, NY&Co grew both its SMS as well as its email list significantly.

Its email subscribers went from 112,260 to 275,640.
Their SMS list? From 86,028 to 234,384 new subscribers.

Total time to complete the flow? 30 seconds, 30 taps. 

Or, if using Recart’s OneClick feature? 12 seconds, 2 taps.

Eligible visitors will see the OneClick version of your popup—and with a single tap, they’re in.

No forms, no typing, no friction.

So how do they get OneClick-ready? Simple.

If they’ve ever subscribed to a Recart popup from any brand before, our machine learning handles the rest.

Next time they land on a site that uses Recart, they’re recognized instantly—making opt-ins seamless, effortless, and typeless.

The Results: Recart Didn’t Just Compete—It Dominated

The before-and-after numbers weren’t even close. 

Compared to a top competitor, Recart didn’t just improve NY&Co’s opt-in rates—it outperformed them across the board.

And once OneClick was implemented:

Typing on a phone is time-consuming, and can lead to clumsy errors with small screens, and autocorrect often causes typos or missed entries that frustrate users and leads to incomplete sign-ups.

Most importantly, people absolutely hate it.

Our proprietary network allows customers to opt-in without re-typing their contact details.

This seamless experience leads to a 5x increase in subscriber growth. With OneClick, visitors can join your lists without agitation, making opting in more attractive than ever.

In other words, it’s like NOS for your revenue engine.

It turns up your email and SMS game — the exact channels your DTC brand’s have been banking on — and delivers the kind of cash flow that isn’t just noticeable; it’s undeniable.

Conclusion: From Drop-Offs to Conversions

NY&Co’s popup problem wasn’t just a UI issue—it was a conversion killer. 

Recart’s smarter, frictionless designs & popup didn’t just fix it—it tripled their email opt-ins, built an SMS list from scratch, and turned a frustrating customer journey into a high-performance lead machine.

NY&Co came to Recart for a better popup. 

What they got was a game-changing growth engine.

Curious to see what the hype
is about?

Skip the guesswork—book a free, 30-minute demo and see for yourself. There's no fluff, no hard sales—just a firsthand look at how we can help you 2X your list growth from Day One. Hit the link below and let’s make it happen.