Vaccination rates are beginning to ease restrictions, but we’re still a ways away from going back to life BC (Before Corona). Consumer spending and needs are shifting once again as everyone adapts to a post-pandemic era.
As a result, even if consumers embrace a new sense of normality and a return to life ‘outside,’ most will avoid bigger gatherings and group events.
The difference? They’re not buying the same products they were in the last months and they’ll also be way more distracted. With skyrocketing retail imports this March - and big brands allocating big budgets to e-commerce - this summer won't be an easy ride.
Forget about constantly tweaking your marketing strategy. Eliminate the guesswork from your summer sales goals.
Spring forward this summer with these fast-activating tips to make the most of the season:
Read our free guide to learn how to capitalize on post-pandemic habits, use summer 2021 anticipation to drive increased engagement, and make the most out of the season!
Post-Pandemic summer is here. Is your store ready?