Optimizing Your Event Email Marketing Before BFCM

2020 probably didn't go as planned for the vast majority of ecommerce businesses. Plenty of them suffered, plenty of them flourished. This session will focus on the events that you should have on your calendar for the second half of the year - other than Black Friday. These events are a good way to hone your sales event marketing strategy, so you have your marketing optimized for growth in Q3 and Q4.

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