The Customer Journey & How to Build Your Database for BFCM

Understanding your customer journey is key to sustainable ecommerce growth. With shopping behavior changing drastically recently, brands must understand their customers on a whole new level. To make confident sales predictions for the remaining part of the year, you should be able to build your database and nurture your audience to maximize results.

This session will cover the ins and outs of data capture tactics and how to build your database.

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