Shopify Store Ranking & Benchmarks

Find out your Shopify Store Rank and compare against other merchants.
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Your Shopify Store Rank is
-
Your Shopify Rank is an estimation based on publicly available information. It takes your installed apps, products available, social followers, and other datapoints into consideration to create a ranking of all 2.2m Shopify stores.
Find out the benchmarks of the fastest-growting Shopify stores below.
Check Category Benchmarks
Email Marketing App
-
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
-
Products Sold
-
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
-
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
Facebook Followers
-
Facebook Follower
Growth past 90d
-
IG Followers (average)
-
IG Follower
Growth past 90d
-
63% of the top 1k Shopify stores use SMS as marketing channel.
SMS has become the top revenue channel for the fastest-growing Shopify stores.
Find out more here

Shopify Store Rank Benchmarks

Below you can find the Shopify Store Rank category groups and their bechmarks. Find out how other groups operate differently by comparing your data to theirs.

Ranked Top 1,000 (top .05%)
Upgraded to Shopify Plus
86%
Number of Shopify Apps Used
9
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
87%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
63%
Products Sold
7,434
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$117
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
318,249
FB Growth Past 90d (average)
6%
IG Followers (average)
520,050
IG Growth Past 90d (average)
5%
Top 15 Shopify Apps
1
Klaviyo Email Marketing
72%
2
Back In Stock: Customer Alerts
30%
3
Shogun
27%
4
Zendesk
24%
5
Swell
23%
6
Gorgias
20%
7
Klarna
17%
8
Product Reviews
14%
9
Rise.ai
13%
10
Recharge
12%
11
Swym Relay
12%
12
Foursixty
12%
13
Stamped
11%
14
Searchanise
11%
15
Elevar
11%
Top 15 used technologies
1
Cloudflare CDN
96%
2
Google Analytics
86%
3
Apple Pay
84%
4
Facebook Pixel
83%
5
Google Tag Manager
82%
6
Klaviyo
72%
7
Shop Pay
70%
8
Google Ads Pixel
65%
9
PayPal Express Checkout
57%
10
Pinterest Pixel
56%
11
TikTok Pixel
42%
12
Google Pay
41%
13
Amazon Pay
38%
14
Attentive
37%
15
YouTube Player
36%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 1-10k (top 0.5%)
Upgraded to Shopify Plus
47%
Number of Shopify Apps Used
9
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
72%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
38%
Products Sold
5,972
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$113
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
196,844
FB Growth Past 90d (average)
12%
IG Followers (average)
203,645
IG Growth Past 90d (average)
11%
Top 15 Shopify Apps
1
Klaviyo Email Marketing
66%
2
Shogun
20%
3
Product Reviews
20%
4
Back In Stock
16%
5
Mailchimp
16%
6
Zendesk
16%
7
Smile Io
13%
8
Stamped
13%
9
Recharge
13%
10
Judgeme
12%
11
Instafeed
12%
12
Gorgias
12%
13
Klarna On Site Messaging
11%
14
Searchanise
10%
15
Refersion
10%
Top 15 used technologies
1
Cloudflare CDN
98%
2
Google Analytics
93%
3
Facebook Pixel
85%
4
Apple Pay
79%
5
Google Tag Manager
69%
6
Klaviyo
66%
7
Shop Pay
65%
8
Google Ads Pixel
64%
9
PayPal Express Checkout
57%
10
Google Pay
45%
11
YouTube Player
42%
12
Pinterest Pixel
42%
13
Google Adsense
33%
14
TikTok Pixel
29%
15
Amazon Pay
25%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 10-20k (top 0.5-1%)
Upgraded to Shopify Plus
33%
Number of Shopify Apps Used
7
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
53%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
13%
Products Sold
3,226
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$100
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
425,645
FB Growth Past 90d (average)
13%
IG Followers (average)
476,257
IG Growth Past 90d (average)
8%
Top 15 Shopify Apps
1
Klaviyo Email Marketing
45%
2
Mailchimp
18%
3
Product Reviews by Shopify
18%
4
Klarna On Site Messaging
12%
5
Zendesk
12%
6
Judgeme
11%
7
Shogun
11%
8
Back In Stock
10%
9
Instafeed
9%
10
Loox
8%
11
Customer Privacy Banner
7%
12
Pagefly
7%
13
Smile.Io
7%
14
Omnisend
6%
15
Product Reviews Addon
6%
Top 15 used technologies
1
Cloudflare CDN
97%
2
Google Analytics
86%
3
Facebook Pixel
73%
4
Apple Pay
70%
5
Google Tag Manager
56%
6
Cloudflare CDN
55%
7
PayPal Express Checkout
55%
8
Google Ads Pixel
47%
9
Klaviyo
45%
10
Google Pay
41%
11
YouTube Player
33%
12
Pinterest Pixel
25%
13
Google Adsense
20%
14
Mailchimp
18%
15
TikTok Pixel
16%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 20-50k (top 1-2%)
Upgraded to Shopify Plus
11%
Number of Shopify Apps Used
6
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
48%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
17%
Products Sold
1,496
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$110
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
93,843
FB Growth Past 90d (average)
14%
IG Followers (average)
104,651
IG Growth Past 90d (average)
6%
Top 15 Shopify Apps
1
Klaviyo Email Marketing
42%
2
Product Reviews by Shopify
22%
3
Mailchimp
22%
4
Instafeed
15%
5
Shogun
10%
6
Judgeme
10%
7
Customer Privacy Banner
9%
8
Smile Io
8%
9
Powr Io
8%
10
Recharge
8%
11
Privy
8%
12
Pagefly
8%
13
Back In Stock
6%
14
Klarna
6%
15
Product Reviews Addon
6%
Top 15 used technologies
1
Cloudflare CDN
97%
2
Google Analytics
82%
3
Facebook Pixel
73%
4
Apple Pay
71%
5
Shop Pay
64%
6
PayPal Express Checkout
50%
7
Google Ads Pixel
44%
8
Klaviyo
42%
9
Google Pay
41%
10
Google Tag Manager
41%
11
Pinterest Pixel
32%
12
YouTube Player
31%
13
Mailchimp
22%
14
Google Adsense
18%
15
Amazon Pay
17%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 50-75k (top 2-3.5%)
Upgraded to Shopify Plus
2%
Number of Shopify Apps Used
5
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
34%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
7%
Products Sold
699
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$104
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
31,367
FB Growth Past 90d (average)
8%
IG Followers (average)
49,451
IG Growth Past 90d (average)
3%
Top 15 Shopify Apps
1
Mailchimp
28%
2
Klaviyo Email Marketing
26%
3
Product Reviews
24%
4
Instafeed
17%
5
Partners/Powr Io
9%
6
Privy
9%
7
Customer Privacy Banner
8%
8
Inbox
8%
9
Judgeme
8%
10
Pagefly
7%
11
Omnisend
6%
12
Shogun
6%
13
Smile.Io
6%
14
Printful
5%
15
Quick Announcement Bar
5%
Top 15 used technologies
1
Cloudflare CDN
99%
2
Google Analytics
78%
3
Apple Pay
72%
4
Facebook Pixel
71%
5
Shop Pay
65%
6
PayPal Express Checkout
50%
7
Google Pay
42%
8
Google Ads Pixel
35%
9
YouTube Player
29%
10
Mailchimp
28%
11
Google Tag Manager
27%
12
Klaviyo
26%
13
Pinterest Pixel
25%
14
Amazon Pay
13%
15
Google Adsense
12%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 75-100k (top 3.5-5%)
Upgraded to Shopify Plus
1%
Number of Shopify Apps Used
5
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
30%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
5%
Products Sold
1,119
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$104
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
25,312
FB Growth Past 90d (average)
8%
IG Followers (average)
27,892
IG Growth Past 90d (average)
4%
Top 15 Shopify Apps
1
Mailchimp
26%
2
Product Reviews
23%
3
Klaviyo Email Marketing
22%
4
Instafeed
16%
5
Inbox
9%
6
Partners/Powr Io
9%
7
Privy
8%
8
Customer Privacy Banner
8%
9
Pagefly
7%
10
Judgeme
7%
11
Omnisend
7%
12
Printful
5%
13
Klarna On Site Messaging
5%
14
Shogun
5%
15
Smile.Io
5%
Top 15 used technologies
1
Cloudflare CDN
99%
2
Google Analytics
75%
3
Apple Pay
71%
4
Facebook Pixel
68%
5
Shop Pay
63%
6
PayPal Express Checkout
50%
7
Google Pay
42%
8
Google Ads Pixel
33%
9
YouTube Player
27%
10
Mailchimp
26%
11
Google Tag Manager
25%
12
Klaviyo
22%
13
Pinterest Pixel
22%
14
Google Adsense
11%
15
Amazon Pay
11%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 100-200k (top 5-10%)
Upgraded to Shopify Plus
1%
Number of Shopify Apps Used
5
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
29%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
5%
Products Sold
879
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$101
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
23,750
FB Growth Past 90d (average)
13%
IG Followers (average)
27,378
IG Growth Past 90d (average)
4%
Top 15 Shopify Apps
1
Mailchimp
23%
2
Product Reviews
23%
3
Klaviyo Email Marketing
21%
4
Instafeed
15%
5
Inbox
9%
6
Partners/Powr Io
8%
7
Privy
8%
8
Customer Privacy Banner
7%
9
Judgeme
7%
10
Omnisend
7%
11
Pagefly
6%
12
Printful
6%
13
Smile.Io
5%
14
Free Shipping Bar
5%
15
Klarna
4%
Top 15 used technologies
1
Cloudflare CDN
99%
2
Google Analytics
71%
3
Apple Pay
70%
4
Facebook Pixel
66%
5
Shop Pay
63%
6
PayPal Express Checkout
51%
7
Google Pay
42%
8
Google Ads Pixel
32%
9
YouTube Player
24%
10
Mailchimp
23%
11
Google Tag Manager
22%
12
Pinterest Pixel
22%
13
Klaviyo
21%
14
Amazon Pay
11%
15
Google Adsense
10%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 200-500k (top 10-25%)
Upgraded to Shopify Plus
1%
Number of Shopify Apps Used
4
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
25%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
5%
Products Sold
1,180
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$88
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
47,747
FB Growth Past 90d (average)
22%
IG Followers (average)
47,864
IG Growth Past 90d (average)
6%
Top 15 Shopify Apps
1
Product Reviews
21%
2
Klaviyo Email Marketing
17%
3
Mailchimp
17%
4
Instafeed
11%
5
Inbox
10%
6
Printful
9%
7
Privy
8%
8
Customer Privacy Banner
7%
9
Judgeme
7%
10
Omnisend
6%
11
Loox
6%
12
Powr Io
6%
13
Oberlo
5%
14
Free Shipping Bar
5%
15
Pagefly
5%
Top 15 used technologies
1
Cloudflare CDN
98%
2
Apple Pay
67%
3
Facebook Pixel
61%
4
Shop Pay
60%
5
Google Analytics
60%
6
PayPal Express Checkout
51%
7
Google Pay
41%
8
Google Ads Pixel
26%
9
Pinterest Pixel
20%
10
Google Tag Manager
17%
11
Klaviyo
17%
12
YouTube Player
17%
13
Mailchimp
17%
14
Amazon Pay
10%
15
Printful
9%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked 500-1,000k (top 25-50%)
Upgraded to Shopify Plus
0%
Number of Shopify Apps Used
3
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
20%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
4%
Products Sold
480
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$72
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
20,187
FB Growth Past 90d (average)
35%
IG Followers (average)
28,235
IG Growth Past 90d (average)
10%
Top 15 Shopify Apps
1
Product Reviews
15%
2
Klaviyo Email Marketing
13%
3
Inbox
11%
4
Customer Privacy Banner
10%
5
Printful
10%
6
Instafeed
8%
7
Mailchimp
7%
8
Loox
7%
9
Judgeme
7%
10
Oberlo
6%
11
Klarna On Site Messaging
6%
12
Privy
6%
13
Omnisend
4%
14
Pagefly
4%
15
Powr
3%
Top 15 used technologies
1
Cloudflare CDN
98%
2
Apple Pay
65%
3
Shop Pay
56%
4
Facebook Pixel
51%
5
PayPal Express Checkout
50%
6
Google Pay
46%
7
Google Analytics
35%
8
Pinterest Pixel
17%
9
Google Ads Pixel
16%
10
Klaviyo
13%
11
Google Tag Manager
11%
12
YouTube Player
10%
13
Printful
9%
14
Mailchimp
7%
15
Amazon Pay
6%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
Download the full report
Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
Download the full report
Ranked >1,000k (outside top 50%)
Upgraded to Shopify Plus
0%
Number of Shopify Apps Used
3
Number of detectable Shopify Apps used by an average merchant in this category. Many apps that don't change the frontend aren't (fully) detectable, e.g.: Shipbob or Tapcart.
Email Marketing App
14%
Store Leads detects the most popular email marketing apps. In rare cases, due to unique implementation, detection can be false.
SMS Marketing App
3%
Products Sold
202
The number of SKUs StoreLeads detected in your Shopify store.
Average Product Price
$59
StoreLeads sums up all the product prices on your store and divides it with the number of available SKUs to get your Average Product Price. Not to be confused with AOV.
FB Followers (average)
268
FB Growth Past 90d (average)
38%
IG Followers (average)
320
IG Growth Past 90d (average)
10%
Top 15 Shopify Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
6
Oberlo
7%
7
Loox
6%
8
Judgeme
6%
9
Klarna On Site Messaging
5%
10
Instafeed
5%
11
Privy
4%
12
Printify
3%
13
Mailchimp
3%
14
Pagefly
2%
15
Omnisend
2%
Top 15 used technologies
1
Cloudflare CDN
99%
2
Apple Pay
64%
3
Shop Pay
54%
4
PayPal Express Checkout
52%
5
Google Pay
50%
6
Facebook Pixel
43%
7
Google Analytics
22%
8
Printful
11%
9
Google Ads Pixel
10%
10
Pinterest Pixel
9%
11
Klaviyo
9%
12
Google Tag Manager
7%
13
YouTube Player
7%
14
Klarna
5%
15
Privy
4%
Trending Apps
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Apps that didn't make the top 15 but being explored by merchants faster than others.
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Best Agencies
1
Product Reviews
12%
2
Customer Privacy Banner
12%
3
Printful
11%
4
Klaviyo Email Marketing
9%
5
Inbox
9%
Turstworthy and proven agencies this rank category uses for development, paid ads, and email & SMS marketing.
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Where is the data coming from?
Data is provided by Store Leads, the market-leader ecommerce intelligence platform. Store Leads collects and analyzes publicly available data on all ecommerce stores on earth. Their crawlers scan the internet regularly looking for new stores and changes on websites and their properties.
What is Shopify Store Rank?
Shopify Store Rank is our internal ranking estimation. (1 is the highest, 2.2m is the lowest ranking.) We take many datapoints into consideration including Alexa Rank, social follower growth, apps used, number of products available, revenue estimation, and more. This ranking gives you an idea about your and others’ positions but please note that it’s an estimation, it can be inaccurate.