What the team does

Design at Recart isn't a handoff function. Designers are embedded in product teams, attending daily standups, writing Figma comments on scopes before kickoff, running LogRocket session analyses to find usability problems, and shipping Appcues in-product promos to drive feature adoption, all before a single engineering ticket is written.

They own the Recart UI design system, and they're responsible for making sure every new feature (from the modular popup editor to the A/B test analytics page to the campaign editor) ships with coherent, well-considered UX. That includes edge cases, error states, copy consistency, and the small details that compound into product quality over time.

On top of product design, the team also does something unusual: they design real popup experiences for Recart's merchant clients. When a brand like True Classic or Comfrt needs a new campaign popup, the design team builds it in Figma and hands it off for implementation. This keeps designers in direct contact with merchant needs and competitive benchmarks. The kind of feedback loop most product designers never get.

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What they work on

• Product UX design - popup editor (modular architecture, form items, style system), A/B test setup & analytics, campaign editor, discount creation flows, OneClick opt-in, billing page
• Merchant popup design - building custom popup designs for enterprise clients (gamified popups, quiz flows, mystery boxes, seasonal campaigns)
• Design system - maintaining the Recart App UI Figma kit: component naming, Ant Design v4→v5 alignment, icon/illustration library, border radius & typography standards
• In-product feature adoption - owning Appcues flows: onboarding modals, feature promos, tooltip sequences, and adoption experiments with LogRocket-based follow-up analysis
• UX research - LogRocket session reviews to surface merchant pain points, competitive benchmarking (Attentive, Klaviyo, Postscript, Alia), user interviews
• AI-assisted prototyping - using Figma Make, Lovable, and Claude to build interactive prototypes directly from the Recart codebase; generating popup background images and UI concepts with AI tools

Tech & tools they work with

• Design: Figma (including Figma Make for AI-assisted prototyping), Ant Design system
• Research & adoption: LogRocket, Appcues
• Collaboration: Shortcut (design tickets fully integrated with engineering epics), Notion

What kind of problems they solve

"The A/B test setup flow is confusing. Merchants don't understand how to add a control message and an AI variant. Design two concepts and prototype both."

"True Classic wants a gamified Plinko popup. Build it in Figma, prototype it in Figma Make, then work with engineering to ship the animation."

"The border radius naming in our design system is inconsistent across buttons, inputs, and discount elements. Fix it before it becomes a problem at scale."

"Merchants are still importing discounts instead of creating them in Recart. Analyze LogRocket sessions, identify the friction, and design an Appcues nudge."

Who thrives here

You'll do well here if you're equally comfortable with systems thinking and execution detail. The design team works at both ends, from architectural decisions about the modular editor to pixel-level popup copy for a live campaign going out Monday morning.

Curiosity about AI tools is a genuine advantage. The team actively experiments with AI-assisted prototyping, and the boundary between "designing something" and "building a working prototype" is increasingly thin. Designers who want to push that boundary will find a lot of room to do so here.

Merchant empathy is also essential, because unlike most product design roles, you'll occasionally be designing directly for end shoppers, not just for the merchants using the dashboard.

Size & structure

2 product designers + 1 visual/marketing designer, working across all product teams and directly with the CEO on merchant-facing design work.