CASE STUDY · RIDGE × RECART

Ridge List Growth Strategy

Inside Ridge's popup playbook: 14 A/B tests, 13 winners, 5 markets, and a +72% list growth lift. Built on Recart over seven months.

3.1M
New opt-ins · Oct 2025 to May 2026
+72%
Combined opt-ins/week vs baseline
13 / 14
A/B tests delivered a winner
5
Markets live (US, CA, UK, EU, AU)
What’s Inside

What you get when you download.

The 7-month timeline: from one-popup trial to global rollout
Ridge's story: from a Kickstarter wallet ($266K on a $12K goal) to a 9-figure men's brand
The trial that won the engine: 3 weeks, +25% emails, +40% SMS vs legacy technology
Test 01 · Light vs Dark. First test, first win.
Test 02 · Teaser vs No Teaser. The highest-delta test ever measured on this account (+40%).
Test 04 · Mystery Box vs Standard offer. Hiding the discount lifted opt-ins +21% email, +19% SMS.
Test 05 · Verbiage A/B. "Unlock 47%" beat "Unlock Black Friday" by +25.9%.
Test 13 · Movement / Pulse. Clean sweep across every metric on mobile.
BFCM mega week: 210K email + 115K SMS opt-ins in one week, 9.6x lift.
The full test library: every A/B test Ridge has run on Recart through May 2026
How Ridge took Recart global in April 2026 across 5 markets
We see brands run two or three popup tests a year. Ridge ran 14 in seven months, and 13 of them won.
Soma Toth
Founder of Recart
CASE STUDY · RIDGE × RECART

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