By adding a subtle bounce animation to the minimized popup button, we believed we could draw more user attention without being disruptive. Encouraging more users to interact and ultimately increasing both email and SMS opt-in rates.

An A/B test was conducted across multiple brands to evaluate the performance impact of a bounce animation on the minimized button. Two versions were compared:

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Visitors were randomly exposed to:

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• The default popup with a static minimized button, or
• A variant featuring the animated, bouncing minimized button.

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We measured:

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• Email Conversion Rate – % of visitors who submitted their email
• SMS Conversion Rate – % of visitors who submitted their phone number

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Conversion rates were calculated as the number of opt-ins divided by popup impressions.

Results varied by brand, with some seeing modest gains while others saw neutral or negative movement:

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The bounce added just enough motion to prompt interaction in some cases, though it wasn’t universally effective.

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The bounce animation on the minimized button had mixed results. Some brands saw lifts, others saw flat or slightly negative shifts. When it worked, it worked by subtly nudging attention and inviting interaction without interrupting the experience. The takeaway: micro-interactions like this can make a difference, but context and execution matter. For brands looking to boost popup visibility without going full-screen, a gentle animation could be a smart, low-lift tactic to test.