By switching from Klaviyo’s popups to Recart’s, we believed the improved design, higher visibility, and better popup technology (In-popup Confirmation and OneClick Opt-in) would reduce friction, grab attention, and drive more signups. Ultimately, increasing both email and SMS list growth while lowering SMS funnel drop-off.

This was a switch-on / switch-off test conducted on the Intrepid Camp Gear store. During the test, site ran Klaviyo popups for 21 days, then Recart popups for another 21 days.

‍

The following metrics were tracked:

‍

• Popup Visibility – % of visitors shown the popup
• Email CR – visitor to email conversion rate
• SMS CR – visitor to SMS conversion rate
• Churn in SMS Process – % of people who dropped off during SMS collection

‍

Visitors during each time period saw one of two experiences:

‍

1. Klaviyo Popups – Standard email-first popup with lower visibility and text to subscribe phone number collection.
2. Recart Popups – Optimized popup design with teaser page, higher visibility, and improved capture mechanics.

‍

In just 20 days, Recart popups captured as many email subscribers as Klaviyo would needed 47 days for. Most importantly, Recart popups decreased the drop-off between email and SMS subscriber stages by providing a seamless subscription experience. This enhances customer confidence and purchase CR.

Switching to Recart popups delivered dramatic gains across nearly every metric, most notably over 2.3X more SMS signups and over 2X more emails collected per visitor. The increase in popup visibility, combined with a low-friction experience, reduced SMS funnel drop-off by a third.

‍

For Intrepid Camp Gear, this test shows that popup design and flow can be as important as traffic volume when growing both email and SMS lists. Even in a short time frame, the results were decisive: Recart’s approach outperformed Klaviyo’s by a wide margin.