Even when the design and offer are identical, a highly optimized popup platform can materially outperform built-in ESP popups. We believed Recart’s purpose-built popup architecture would deliver higher email and SMS opt-in rates, along with stronger downstream revenue impact.

A split test was conducted on True Classic, a leading DTC brand, in partnership with Monocle.

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• Control: Built-in ESP popups (standard infrastructure)
• Variant: Recart popups (purpose-built for conversion)
• Designs & Offer: Visually and textually identical, offering 20% cashback for email + SMS sign-ups
• Duration: 9 days
• Traffic Split: 50:50 U.S. visitors

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Key metrics tracked:

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• Email capture rate
• SMS capture rate

Recart not only captured significantly more email and SMS subscribers but also delivered higher conversion rates from impressions to subscribers:

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• +76% higher impression-to-email CR
• +79% higher impression-to-SMS CR

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This reinforces that even with the same design and offer, Recart’s optimized tech stack and frictionless UX produced superior results — from list growth all the way through to revenue and profit.

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Key Learnings:

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• Same design, different outcome: Even identical popups can convert very differently depending on tech.
• Technology matters: Popup speed, step logic, and UX details directly translate into list growth and revenue.
• Small improvements, big outcomes: +300K new emails and +150K new SMS subs per year for True Classic.

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Final Takeaway:

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Recart didn’t just capture more leads — it created a smoother, faster, more intuitive experience that lifted both opt-in rates and purchase conversions. For True Classic, that means hundreds of thousands of incremental subscribers and millions in incremental revenue opportunity annually.