Visitors who previously closed the popup will convert at a higher rate when it’s resurfaced after they show intent signals (e.g. viewing product pages, engaging, adding to cart, or scrolling deeply), compared to showing the popup only once — without negatively impacting on-site revenue or conversion rates.

This real-time A/B test ran both variants simultaneously within Recart’s system, collecting not only email/SMS conversion rate, but also revenue, RPV, AOV, and purchase conversion rate data to measure revenue impact.

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The following metrics were tracked:

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• Email CR – Visitor-to-email conversion rate
• SMS CR – Visitor-to-SMS conversion rate
• Revenue per Visitor - $ value per unique visitor

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​​Visitors during each time period saw the same visual experience - the only change was the trigger mechanism.

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• Regular Trigger (5s delay) – Standard popup trigger, surfacing the popup 5 seconds after site visit.
• Smart Trigger – Optimized re-triggering mechanism that activates after a user closes or dismisses the popup shown by the regular 5-second delay.

Across five Shopify brands, the Smart Trigger consistently improved performance — increasing email opt-ins by 10–31%, SMS opt-ins by up to 7.1%, and boosting revenue per visitor by 9–25%, all with statistically significant results.

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Across five top Shopify brands, the Smart Trigger test consistently increased list growth: email opt-ins rose roughly 9–25% and SMS opt-ins 10–31% compared to control. Revenue per visitor remained flat to modestly higher (up to ~7.1%), indicating a slightly positive or neutral effect on visitor monetization. All results reached statistical confidence.