Including a strong product image in the popup design would help draw attention, spark interest, and make the offer feel more tangible. This would lead to higher opt-in rates for both email and SMS lists. The assumption: if users see what they’re signing up for, they’re more likely to say yes.

An A/B test was conducted to evaluate the impact of emphasizing a product image. Two versions were tested:

‍

Visitors were randomly assigned to either:

• A minimalist popup design without strong visual product representation, or
• A visually enhanced version featuring a prominent product image.

‍

Metrics tracked:

‍

• Email Conversion Rate – % of visitors who submitted their email
• SMS Conversion Rate – % of visitors who submitted their phone number

‍

Conversion rates were calculated by dividing opt-ins by total popup impressions.

Results showed a small but positive lift overall, though performance varied across brands:

‍

‍

Roughly 50% of brands experienced incremental lifts, while the other half saw flat or negative performance in one or both channels.

Adding a product image provided modest conversion lifts in many cases, but wasn’t universally effective. While the visual helped in creating context and drawing attention, the results suggest it isn’t a guaranteed win. That said, the creative execution likely matters. Not all product images are created equal, and how they’re framed in the offer could determine whether they inspire clicks or clutter the design. Encouraging product imagery remains a promising tactic, but it may require more thoughtful implementation to consistently pay off.