By enhancing the design of the minimized popup view — through elements like a larger button, drop shadow, playful illustration, or subtle animation — we can make it more visually engaging. This extra flair could encourage more users to click through and ultimately increase opt-ins for both email and SMS marketing lists.

An A/B test was conducted to evaluate the impact of an upgraded minimized popup design. Two versions were tested:

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Site visitors were randomly split between the two versions. The core performance metrics were:

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• Email Conversion Rate – % of users who submitted their email after seeing the popup
• SMS Conversion Rate – % of users who submitted their phone number

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Conversion rates were calculated as the number of opt-ins divided by total popup impressions.

Most brands saw a modest improvement with the variant design:

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Fancier minimized views appear to be a subtle but promising way to nudge users into engaging with popups. Most brands experienced incremental lifts, especially in email performance, with the upgraded visuals. While not a slam dunk across the board, this experiment suggests that making the teaser step more attractive can help boost conversion rates, especially when aligned with a brand’s aesthetic. Further iterations could focus on optimizing animation types or illustration styles for even better performance.