By replacing the standard evergreen popup with a “Quiz Style” version that featured multiple buttons on the teaser step, we believed the more engaging format would draw visitors in, reduce decision fatigue, and ultimately increase both email and SMS opt-in rates.

An A/B test was conducted to evaluate the impact of the Quiz Style popup against the standard evergreen popup. Two versions were compared:

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Visitors were randomly assigned to one of the two popup experiences:

• One group saw the standard evergreen popup.
• The other group saw the Quiz Style popup designed to boost engagement and interaction.

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Key metrics tracked:

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• Email Conversion Rate – % of visitors who submitted their email
• SMS Conversion Rate – % of visitors who submitted their phone number

Conversions were calculated by dividing opt-ins by popup impressions.

The Quiz Style popup consistently outperformed the evergreen control:

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The Quiz Style popup delivered strong lifts in both email and SMS conversions across devices, proving more engaging than the evergreen control. By making the teaser step interactive and visually stimulating, Ollie was able to capture significantly more opt-ins.